Goodvertising : Creative Advertising that Cares
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| Magazin | Preț | Stoc | Actualizat | |
|---|---|---|---|---|
| anticexlibris.roCel mai mic | 48,99 lei | În stoc | 2026-11-14 | Vezi oferta |
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Descriere
Can advertising be a force for good? How can a brand use advertising to earn the trust of an audience? Demonstrating a brand's corporate conscience or making audiences aware of its charitable or philanthropic activities is one of the great creative challenges an advertising agency can be given.
Here is a collection of outstanding and effective campaigns that communicate the socially responsible nature of leading brands, products, and public organizations today. Deftly organized into ten chapters--Transparency, Connection, Simplicity,
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