American Pop

"The House of Forster is built on bubbles; watching each wealth-addled generation try not to blow the family fortune and/or disgrace its name provides not only excellent Gothic fun but a panoramic tour of the American Century—and Snowden Wright’s voice has all the Southern charm and lightly worn wisdom you’d expect from a writer with a name like Snowden Wright."—Jonathan Dee, author of the Pulitzer Prize finalist The Privileges The story of a family. The story of an empire. The story of a nation.

Moving from Mississippi to Paris to New York and back again, an epic saga of family, ambition, passion, and tragedy that brings to life one unforgettable Southern dynasty—the Forsters, founders of the world’s first major soft-drink company—against the backdrop of more than a century of American cultural history. The child of immigrants, Houghton Forster has always wanted more—from his time as a young boy in Mississippi, working twelve-hour days at his father’s drugstore; to the moment he first laid eyes on his future